If you are beginning an ecommerce organization (or currently run a brick-and-mortar organization that you are seeking to expand on the web) deciding on the correct ecommerce platform can speedily turn into painfully confusing.
With such a wide variety of platform alternatives (and costs) out there in the wild, how can you be confident that the ecommerce software program that you decide on is correct for your little organization?
To save you the headaches, we've narrowed it down to our three preferred alternatives under:
(in no specific order)
Shopify is the “grandaddy” of uncomplicated-to-use ecommerce platforms, supplying a complete list of functions that enable you to handle and develop your organization, all in a single location.
- Some of the most effective functions include things like:
- Customizable on the web storefront
- Very simple payment processing
- Integrated hosting
- Inventory management
- Complete reporting and analytics
- Buyer partnership management method (CRM)
With month-to-month plans ranging from $29 – $299, the platform is reasonably priced, albeit on the slightly far more high-priced side.
Downsides of the platform lie mainly with the payment processing charges, with an added transaction charge becoming applied if you decide on to use a payment processor in addition to the proprietary Shopify payments method.
In addition, a lot of of the extensions readily available in the app shop come with a price tag tag, which can start to add up more than time.
All round, the Shopify platform has been developed with newbie customers in thoughts, permitting practically everyone with a standard tech expertise to run their personal ecommerce web-site with ease.
Rating: 4.5/ 5
WooCommerce is created to run particularly on WordPress, as a plugin, rather than a stand-alone platform. This permits you to turn practically any WordPress internet site into a completely functioning eCommerce platform, and most effective of all, its cost-free!
- Functions include things like:
- Very simple WordPress integration
- Simple inventory management
- Auto tax calculation
- Sales reporting
- Mobile app access
Now, despite the fact that the standard WooCommerce plugin itself is cost-free to use on any WordPress web-site, be conscious that this lacks a lot of the added functionality of the far more pricey rivals. If you want to add functionality such as Stripe payment processing significantly less widespread shipping alternatives, it will price further.
All round, WooCommerce is a fantastic choice if you currently have a WordPress internet site setup, or are seeking to develop your new shop on the platform and want a cost-free and uncomplicated to use method.
Rating: 3.5/ 5
BigCommerce is an additional heavy-hitter in the ecommerce space, boasting major-ticket customers such as Ford and Toyota in their portfolio.
As a little organization ecommerce platform, BigCommerce is a big contender for very first location, with an comprehensive function set, and uncomplicated integrations with several sales channels.
- Functions include things like:
- No transaction charges
- Responsive storefront themes
- Multi-channel integration (Sell by way of eBay, Google, Facebook and so forth)
- Outstanding tech assistance
On the downside, in spite of not charging transaction charges like most other platforms, BigCommerce alternatively locations a “Sales threshold” on every of their plans. This indicates that if your shop exceeds the nominal income figure, you are forced to upgrade your strategy to accommodate. While not an unreasonable model, it is some thing to take into account.
All round, BigCommerce is a function-wealthy platform that provides shop owners a strong arsenal of tools at a comparable price tag point to other big players. Their exceptional “no transaction charge” model can be a cashflow saver for new startups!
The Bottom Line
With such a thoughts-boggling array of ecommerce platform alternatives on give, it is crucial to concentrate on your price range, target audience, and organization ambitions when deciding on the platform to develop (or migrate) your ecommerce organization.
Retain it basic by listing your principal needs, then evaluation the top rated three – five alternatives, beginning with the trusted major names. By whittling down the alternatives and staying focused on your requirements (while ignoring the “bells and whistles” you will discover it a lot much easier to discover the platform for you.